Timeline:

December 2022- Present

About the Project:

The project was to create brand awareness and content strategy for Instagram and LinkedIn for a well-established lawyer targeting small business owners and startups.

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What I Did:

I’ve set up the brand identity and theme based on the brand colours and targeted market. I set up a customized content strategy, Hashtag Strategy and engagement strategy for the brand’s Instagram and LinkedIn.

Deliverables:

30 days content calendar that includes a variety of static posts, carousels, stories and reels for Instagram and the same repurposed content for LinkedIn.

Results:

Instagram: 1069% increase in accounts reached, an 812% increase in impressions and a 56% increase in accounts engaged in 30 days. LinkedIn: 9.6% growth in followers, 165.8% growth in impressions and 130.3% growth in engagement rate in 30 days. (Scroll down to view the screenshots of detailed analytics)👇🏻

What the Client Said:

“Your contribution has been invaluable to the brand.”

Analytics:

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